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  Bobbito Garcia's Where'd You Get Those? New York City's Sneaker Culture: 1960 - 1987
 

The critically acclaimed Where’d You Get Those?: New York’s Sneaker Culture: 1960 – 1987 is an exhaustive look at the enduring love affair between the youth of New York City and sneakers.

Lavishly illustrated and fully comprehensive, Where'd You Get Those? is an insider's account that traces New York City sneaker culture back to its earliest days. Describing how a small and dedicated group of sneaker consumers in the 70s and early 80s proved instrumental in establishing current corporate giants like Nike and Adidas, aficionado Bobbito Garcia writes with an exactitude and affection that only a true believer could bring. While chronicling the rise of sneakers through the lean years of the 60s, the bulk of the book examines sneakers released between the golden years of 1970-1987.

Information-packed entries for each model include all of the color combinations available, nicknames of particular models, any relevant athlete endorsement, and (often hilarious) running commentary and stories from a rogues' gallery of fanatics who weigh in on the pros and cons of each sneaker. Via ancillary lifestyle chapters like "Arts and Crafts,"(which details the elaborate process of customizing sneakers ) and "The Sock Hop" (which introduces the unfortunates who had their shoes stolen off their feet, and the sneakers junkies who took them), Where'd You Get Those? examines sneaker culture from every angle. The tome even includes a chapter on New York City's playground basketball legends, the real progenitors of "urban marketing," whose athletic prowess inspired kids on the street to adopt their brands. And in a nod to more recent history, a chapter entitled "Future Undergound Classics" recognizes the models released post-1987 that maintain relevance within an increasingly soulless and money-driven industry.

It's all here. Everything you ever wanted to know about the production, distribution, and consumption of sneakers during the seminal years of sneaker culture in New York--the city that set the stage for the worldwide dominance of today's sneaker industry.

SPECS:
8" x 10"
280 pages
Hardcover
Full color throughout
600 photographs
ISBN: 0-9725920-2-4

 
  A Young Bobbito Garcia   Bobbito Garcia:

Bobbito Garcia does it all. He is the Editor-in-Chief of basketball magazine Bounce: From the Playground, and as a Writer-at-Large for Vibe magazine his signature "Soundcheck" column has appeared in every issue for the last eight years. As a DJ, he broke such acts as Wu Tang, Jay-Z and Nas on his legendary "Stretch Armstrong and Bobbito" radio show on New York's WKCR.


His passion for sneakers has found many outlets over the years: He was one of the first writers to pen an article on the subject in a national magazine (The Source, in 1991), and he has consulted for Nike, Adidas, and Converse. He has appeared in six Nike ad campaigns from 1994 to 2002, and has displayed his considerable basketball skills in halftime shows for the NBA.


A genuine hip hop legend, Garcia lives in New York, where he currently hosts the NBA sneaker show It’s the Shoes on sports network ESPN 2.

 
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